Ecommerce strategist for product brands: Amazon launches, listings and AI visibility (GEO). Strategy, listings and analysis. No advertising work.
$148K in gross sales in the first 70 days, starting from zero.
I owned the strategy and analysis side of the launch: category and competitor research, positioning, pricing, listing architecture, launch coordination and performance analysis. PPC was run by a separate specialist.
3,572 orders, 69% of sales organic, 137 reviews in the first 90 days. Three launch blockers, including a dangerous-goods flag, were cleared before day one.
